Single-Product Store

A single-product store turns your store's homepage into a focused landing page that sells one specific item. It replaces the old separate "single-product shop" builder — everything now lives in the same store.

How it works

The primary product is just a product in your store that is selected as your homepage. Visitors landing on your store's address see that product's full detail page — images, price, variants, and buy button — instead of a catalog grid.

Steps

1. Create a store from your dashboard.
2. Add the product you want to feature (see Products in the store workspace).
3. Open Settings → Homepage in the store workspace.
4. In the Homepage product dropdown, select your product.
5. Click Save homepage.
6. Publish the store.

To switch back to a normal catalog homepage, open Settings → Homepage and choose Show full catalog, then save.

What the primary product can't do

• The homepage shows only the selected product's detail page. Customers can still browse other products through the related-products grid and the store menu.
• To make a product your homepage, it must already exist in your store's products.

Use cases

• A landing page to promote a launch or a single best-seller.
• A simple one-product store for a digital download or service.
• A product-focused marketing page while you keep the rest of your catalog browsable.